About Blue Society

Welcome to Blue Society! 

Meet the owner and new face of the brand, Tonetta Blue! 


Tonetta is a native of Trenton, NJ. As far back as she can remember, Tonetta shares that she has dreamed of being her own boss. 

On her journey to launching her brand, Blue Society, she reflects on times when she lost focus but her belief in following your dreams no matter what helped her keep her goals within reach.  

In 2020, during the pandemic, Tonetta feels like something sparked in her, and she committed herself to launch her boutique and vowed to show up daily! Hard work, consistency & being dedicated to quality inventory, securing pieces that shoppers can relate to, and being 100% obsessed with her customers has set an amazing foundation for what is to come from Blue Society Boutique! 




“On my journey, I can only hope to inspire and motivate others to follow their dreams. I am all about body positivity and seeing beauty in yourself, whether you are dressed up or down. I encourage women to be their true authentic selves ALWAYS. Whether it's a little black dress with heels for date night or a lounge set for a comfy evening at home, Blue Society has got you covered. We pride ourselves on great quality and trending looks, for affordable prices. You are guaranteed to find just the right piece at Blue Society!”